Mathias Dopfner is the CEO of big media company in Germany called Axel Sp ringer, he advocating on media activities because of competition advantage that generate source of revenue. Incredibly, Mathias Dopfner analyse how the Germany have dominant power in the media company in the world, by establishing strong brand that is the monitoring which insist three source of revenue. One is through advertisement that is paying leader subscribe and appetizer grants, is difficult for the Dopfner model to work in the current digital environment because of openness driven by internet such as Google that interfere the print media due to fact that under internet everyone can perfom the journalism activity. The online journalism have are great significance or better that analogue(print media) because online journalism have more topical, no time limitation that under online the deadline is 24 hours, fastest, more profound, various content that means can decided either radio or television as well as more intelligent.
The other issue discussed in the interview is politics coverage especially on how the media shape the politics, with relating of journalism in Tanzania there is no room for the media industry to get much involve in negativity way of reach the information to the audience about politics, the room permitted is for all media which specialize in the certain party can able to deals with is part.
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